Matthew Ferrara

Many people ask why I’ve spent my career on the road, traveling the world, speaking in front of audiences. Are the trade-offs really worth it? For me it all comes down to a few moments every time. Like this one recently.

My topic focused on our deep inner beliefs about success, of sales as a noble profession, and our desire to reach our goals. We explored how we talk about ourselves, how we express our personal value proposition, and how we give value before we ask for value from others. At times we were reflective, other times we listened to each other. And of course along the way we laughed a lot! At the end of the program many kind people came over and shook my hand and told me they appreciated it and enjoyed it. I got lots of hugs and smiling faces. And then there was that very special moment. It only happens once in a while, and that’s when I know I was meant to be there that day.

One of the attendees came over to me quietly and said simply: I almost didn’t attend today. I have been planning to leave the business after many many years. I really didn’t think I could do it any more. But after hearing you challenge me to look deep inside, tap into my inner strengths, and visualize the success I want to achieve, I feel motivated and excited again! I’m not going to quit. I’m going to make next year my best year ever!

We both had a tear in our eyes, but a smile on our faces.

That is why I speak.

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